Learn how innRoad helped this 17th century hotel in Inverness, United Kingdom improve bookings and revenue management, leading to a 35% increase in direct bookings.
The Client
The Bunchrew House is a 16 bedroom country side hotel located in Inverness, UK. On the shores of Beauly Firth, this genteel hotel is a stonebuilt 17th-century mansion. The property features a restaurant, bar, and is close to many local attractions.
“Bunchrew” comes from the old Gaelic word “Buncrev” or “Buncrieve” meaning the “root of the tree” or “the wooded slop”. Construction of the house began as far back as 1505 by Alexander of Lovat, when it had just two rooms. It would have been the type of dwelling known at the time as a “black house”, and the family would have lived in it along with their animals. The original wall still stands behind the wood panelling in what is now the drawing room. Later, the house was enlarged to near its present state by Simon the Eighth Lord Lovat, for his wife Lady Jane Stuart, a cousin of the Earl of Moray. It was completed in 1621.
The House became a hotel in 1986, opened by Sir Malcolm Rifkind, then Scottish Secretary of State. Its character has been largely retained and visitors can enjoy the comfort and extremely relaxing and welcoming ambience while imagining how it must have been to live there in a different time.
The Bunchrew House made the switch from manual reservation management to innRoad software in the late summer of 2021.
The Challenge
The main goal for The Bunchrew House team was to find a software system that would allow them to easily manage and increase direct bookings. They wanted to be able to clearly see revenue changes and rates so they could efficiently manage their data and plan for growth.
The team had three goals for their new property management software:
- Increase direct bookings
- Easily manage revenue and rates
- Connect to more OTAs
The Solution
35% increase in direct bookings
With innRoad’s channel manager, reporting features, and tape-chart, the Bunchrew team has been able to increase bookings, view performance reports, and manage reservations with ease.
I was looking for a PMS system that would make it easier for us to focus on direct bookings and an easier overall platform. innRoad helped with rate changes and online bookings. 90% of online bookings came from OTAs before innRoad. Now 55% of online bookings come from OTAs and 45% are direct bookings to our website. Data is important to us which is another reason we chose innRoad so we can see revenue changes and rates easily.
Increase in visibility
Prior to utilizing innRoad’s software, The Bunchrew House was only seeing 10% of reservations coming from direct bookings on their website. After utilizing innRoad’s property management software, they have grown their direct bookings to 45%. This is due to a combination of improving efficiency, increasing visibility, and utilizing innRoad’s high-converting booking engine.
Greater insight into revenue and rate changes
Through utilizing innRoad’s reporting features, their team was able to easily manage room revenue and rate changes. This allowed them to easily update rates, pull reports, and generate data needed to improve their business.
“Data is important to us which is another reason we chose innRoad so we can see revenue changes and rates easily,” stated Norbert, General Manager at Bunchrew House.
Checking Out
With innRoad’s property management system for hotels, you can give your hotel or inn a boost by improving your online presence and increasing revenue, all while enabling your staff to work more efficiently so they can focus on providing an unparalleled guest experience. innRoad property management software allows you to:
- Create, modify and manage reservations
- Make custom rates or room classes and manage listings on all OTAs
- Assign housekeeping tasks to specific staff members
- Generates dozens of reports, including Room Forecasting, Net Sales and Daily Performance Reports
- View occupancy percentages
Our cloud-based system is also optimized for mobile devices, which means you can manage your property on your phone from wherever your workday takes you. Speak with a property advisor today to schedule a free demo and learn how innRoad’s all-in-one software can help you grow your hotel.
